In This News:
Tough Questions Series: Part 1
Tough Questions Series: Part 1
“How do you select the best shoppers?”
“How do you know the data you collect is real?”
“What are you doing with Mobile?”
Prospective clients ask tough questions all the time. But you’re not a SASSIE encyclopedia, and you won’t have to be…because we’re arming you with the ultimate SASSIE cheat sheet! Our new “Tough Questions” brochure series gives you the best answers to the toughest questions. So the next time you get asked “Can you deliver top-level results to our mobile devices?” you’ll be prepared.
There are currently 4 brochures in the series: Mobile, Reporting, Data Validation, and Scheduling, and we will soon be adding 2 more on Support & Other Features.
In the next few issues of SASSIE News, we will be highlighting one question from each brochure, beginning with a question from Book #2: Data Validation & Fraud Protection:
“How do you know your shoppers did the shops?”
We’ve all seen those Dateline stories on Mystery Shopping scams–and it runs both ways: Fake companies scamming real shoppers; fraudulent shoppers duping legitimate companies. Fraud is an industry-wide challenge, none of us are willing to let a few bad apples tarnish the hard-earned reputations of many. So the importance of arming your system with fraud-prevention tools is two-fold: It preserves the validity of your company’s data, and it also helps to strengthen our overall industry.
With SASSIE, your system is armed with the most robust arsenal of fraud protection and data validation tools in the industry. However, knowing which tools offer which types of protection is half the battle. And that’s where Book #2 in the “Tough Questions” brochure series comes in.
Inside are the answers to tough questions about Data Validation & Fraud Protection, so the next time a prospective client asks you “How do you know your shoppers did the shops?” you’ll know which tools add up to the best answer, and you’ll walk them through your system’s multiple levels of defense:
GeoVerify
GeoVerify utilizes smartphone GPS and/or cell phone tower triangulation to verify a shopper’s location and time while their shop is being performed.
Here’s how it works
a) Shopper GeoVerifies location & receives code
b) Reviewer checks validity of shopper’s position
Answer Cross-Checking (RuleZ Programmable Forms)
Improbable (or impossible) answer patterns can be automatically detected by programming forms with our RuleZ technology.
Shoppers answering “YES” to every question instead of taking the time to answer the questions truthfully? RuleZ can alert your reviewers of fraud the instant they view a shop.
Photo DNA
Photo DNA scans imcoming file uploads against all previous uploads to detect duplicate/Photoshopped photos.
Two types of scans are performed:
1) Data Scan: Using data embedded in typical photo files, the digital “DNA” of each photo is recorded and compared to previously oploaded files. This “DNA” cannot be altered by graphically altering photos with Photoshop or similar editors.
2) Visual Scan: Many programs can visually compare photographs containing common subjects such as faces, buildings or products but fail at less common subjects.
Photo DNA is the ONLY photo analysis technology optimized for mystery shopping, using proprietary histological algorithms to detecct duplicate/faked documents such as receipts and business cards.
To find the answers to other fraud-related questions such as “How do you know your shoppers are who they say they are?” you can access the brochure on Data Validation & Fraud Protection (as well as the rest of the “Tough Questions” brochures) here: http://marketing.sassieshop.com/tough/
Stay tuned for more Tough Question highlights over the coming days!
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